Dr. Macks was founded with a clear mission: to provide men—and those who care about them—with the knowledge and products necessary for optimal groin hygiene. The business was established by two Dr. McMahons, family physicians with special interests in dermatology and male genital surgery. Throughout our professional careers, we were struck by how many men sought our help, often unnecessarily embarrassed about groin skin conditions. Equally notable were the number of friends, partners, and even mothers who approached us for advice on male hygiene and groin care. This led us to turn our expertise into a broader mission: to eliminate the stigma around discussing groin hygiene and promote clean, healthy habits for men everywhere. Good groin hygiene should be a subject of open conversation, not embarrassment.